Friday, October 21, 2005

"What Other People Say May Change What You See"

A new study uses advanced brain-scanning technology to cast light on a topic that psychologists have puzzled over for more than half a century: social conformity....

The researchers found that social conformity showed up in the brain as activity in regions that are entirely devoted to perception. But independence of judgment - standing up for one's beliefs - showed up as activity in brain areas involved in emotion, the study found, suggesting that there is a cost for going against the group.

"We like to think that seeing is believing," said Dr. Gregory Berns, a psychiatrist and neuroscientist at Emory University in Atlanta who led the study.

But the study's findings, he said, show that seeing is believing what the group tells you to believe.

More @ The New York Times


'Neurobiological Correlates of Social Conformity and Independence During Mental Rotation'

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